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OSOE CRM
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Introduction to CRM (Customer Relationship Management) using TioLive
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Level:
Undergraduate / Graduate
Duration:
4 x 3 hours
Technical requirements:
Internet connexion with standard compliant webbrowser
Contributors:
Jean-Paul Smets, Jacques Honoré
Description:
The first goal is to
teach what is a CRM system
and to explain
what is a ticket and what is an event
.
The second goal is to
teach universal workflows
associated to the tickets and events in a CRM system.
The third goal is to
teach how to categorise your prospects
.
The last goal is to teach
how to produce useful reports
in order to manage your sales efforts in an efficient way.
Session 1: Managing your contacts
Presentation of Careers and Assignments
Tutorial 1: How to create persons
Tutorial 2: How to create Organisations
Tutorial 3: Linking persons and organisations
Session 2: Tracking customer interactions - CRM Events
Presentation of incoming and outgoing events
Tutorial 1: How to create Events in campaigns
Tutorial 2: How to post outgoing events
Tutorial 3: How to request someone to post
Session 3: Organising the events - CRM Tickets
Presentation of Tickets and Campaigns
Tutorial 1: How to create campaigns
Tutorial 2: How to process incoming events
Session 4: Create CRM reports
Tutorial 1: Create Reports
Tutorial 2: Create Gadgets
Evaluation: Categories customisation
Evaluation Document
Evaluation Spreadsheet Sample
Evaluation Spreadsheet Template
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